A buddy of mine asked me to help out with a logo. He’s busy spinning decks down in sunny Bournemouth. He was after something that was a play on his name, not too formal and something with a bit of a ‘shout-out’ vibe to it. Below is the finished version and a little bit of the process, showing concepts and iterations.
For the past few months I've wanted to create a stronger identity for my website and my work. An exercise in branding was called for so I set to work. I wanted something that identifies with how I work, and wanted to keep the 'Sketchbook' feel to my logo. I tinkered away during my free time, sought advice from another designer whose opinion I trust and thought about I wanted the logo to reflect part of my personality. I don't consider a designers designer and I'm fine with that, but that doesn't mean I want any of my work to look shabby. I feel that if my latest piece of work is not an improvement in some fashion from my last, I've let myself down.
I've put up some of the images I worked on while creating the logo. From my side, I'm happy with the end result.
This is the end result. I thickened/tidied up the ink splashes. I also added in a little image from a photo of myself. I've used the dot in my site. I think it re-enforces that I'm a one man band, and that I feel sometimes isolated because of this.